7 International KFC When Kentucky Fried Chicken opened their first
When KFC opened its doors in Beijing, its slogan "Finger Lickin' Good", translated to the not so appealing "Eat Your Fingers Off". Despite this, the translation fail in its slogan did not impact the business negatively, as now KFC has over 5000 restaurants in China. Not a bad outcome for KFC after all.
The iconic KFC slogan "it's finger lickin' good." is given a lot of
We'll Eat Your Fingers Off. Nothing says "we care about you" like ill-prepared messaging. We routinely discuss the power good communication has in our marketing messaging work. When I stumbled upon this KFC mishap, I had to share it with you - it's a great, stark example of this. "Finger lickin' good" makes sense to English.
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2. KFC "Eat Your Fingers Off" Campaign. In 1987 KFC was looking to expand to the Beijing market, and as part of their multilingual marketing strategy the marketing department looked to moved their "Finger Lickin' Good" campaign to the local Chinese market.
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"Finger-lickin' good" became something more like "Eat your fingers off." So instead of imagining the delightful experience of enjoying KFC's chicken, Chinese customers encountered an oddly gruesome suggestion. The KFC Slogan Gets Lost in Translation. Effective translation isn't a straightforward task.
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3 China marketing misfires: Nike, Burberry and KFC KFC: 'Eat your fingers off' As China began opening up and engaging with Western businesses during the 1980s, legendary fast-food chain KFC was quick off the mark… but maybe too quick. The slogan - "Finger-lickin' good" - has been a centrepiece of its brand awareness since the 1950s.
KFC sign, China Kfc, China, Drinks
KFC got off to a rough start in the Chinese market when it translated "finger-lickin' good" into Chinese characters meaning "eat your fingers off." The company rallied, and KFC China has since expanded rapidly by abandoning the American market model of a limited and cheap menu emphasizing takeout and instead reflecting China's strong restaurant.
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Using the same slogan—"It's Finger Lickin' Good"—since the '50s, KFC was ready to take China by storm. Unfortunately, in Mandarin—spoken by 73% of the Chinese population—"Finger Lickin' Good" was translated to "Eat Your Fingers Off". As big of a fail as this was, the brand was small enough over there to recover.
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Mon 17 Nov 2003 02.23 EST. KFC's "finger lickin' good" slogan was mistranslated in China as "eat your fingers off". The Ford Pinto flopped when it was launched in Brazil. Mystified executives.
to Donald Trump You’re supposed to eat KFC with your fingers
The company stuck with this when moving its campaign into China, where unfortunately this phrase translates to "We'll eat your fingers off." And when Coke first attempted to translate its brand name phonetically into Chinese, its first attempts were botched as well, sounding to native speakers like "bite the wax tadpole" and "female.
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Initially, the slogan was "Finger-lickin' good". However, due to bad translating, the phrase was translated to entirely different meaning in Chinese when KFC first opened in Beijing, China. From the above example, it is clearly shown that translation is really important. Bad translation can have funny effects or may confuse the foreign.
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KFC. While most businesses try to make a good impression when expanding into a foreign country, fried chicken franchise KFC got off on the wrong foot when it opened in China in the late 1980s.
Just Try Licking Your Fingers While Eating KFC Now LaptrinhX / News
Of a series of missteps, the most memorable was the slogan. At the time, the company's slogan was "finger-lickin' good.". When they translated it into Chinese, they began inadvertently advertising it as "eat your fingers off.". It is easy to laugh at this, or any of the other countless examples of mistranslations from one language.
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TIL When KFC opened in China in the late 80s, the restaurant accidentally translated its famous slogan "Finger-lickin' good" to "Eat your fingers off.". I kind of want to get the Japanese bbq finger tat Reply reply WandererTheresNoPath. I mean, so was "eat your fingers off". Reply reply more reply.
We’ll Eat Your Fingers Off
The 11 Worst Foreign Ad Translation Fails. KFC: Watch your fingers! Just because a company dedicates hundreds of millions of dollars to international advertising doesn't mean that it uses.
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KFC Drops Famous Slogan Because "Finger Lickin'" Should Be Avoided
However, this isn't the first time KFC's slogan made people scratch their heads. According to Business Insider, KFC made a bit of a translation boo-boo when it first opened in China in the 1980s."Finger-lickin' good" was somehow translated to "eat your fingers off."